Insights
Plain-language thinking on WordPress speed, security and growth, written for business owners rather than developers.
Speed, security, scalability: a one-page checklist for business owners
A one-page checklist to judge your website's speed, security and scalability, with no technical background needed.
Questions to ask before you hire a WordPress agency
The questions that separate a capable WordPress agency from a risky one, and the answers you should expect to hear.
Turning a slow WordPress site into a lead-generating one
Speed is the start, not the finish. How to turn a slow, quiet WordPress site into one that brings in steady enquiries.
Your website and privacy law: what Canadian businesses need to know
Contact forms, cookies, analytics and email lists all touch privacy law. A plain-language overview for Canadian business owners.
Monthly website care plans: what you should expect for your money
What a good WordPress care plan includes, what to be wary of, and how to compare plans that look alike on paper.
Scalability: will your website survive your best day?
A mention in the news or a big campaign can bring more visitors than your site can handle. How to make sure your best day isn't your worst.
What happens during a professional speed audit
What a proper website speed audit measures, what you get at the end, and how to tell a real audit from a score screenshot.
Image weight: the easiest speed win most sites ignore
Oversized images are the most common reason small business sites are slow, and the easiest to fix. Here's what to do about it.
Website security is a business risk, not an IT problem
Website security decisions belong with the people who own the risk. How to think about it in business terms and what to ask for.
How to tell if your website has been hacked
Hacked sites don't always look hacked. The warning signs to watch for, and what to do in the first hour if you spot one.
Elementor, Divi and friends: when a page builder becomes a liability
Page builders help many sites launch. The warning signs that yours has become a drag on speed, cost and growth, and what to do.
Local SEO basics every Ontario business should get right
Being found by nearby customers starts with a few fundamentals. The local SEO basics that matter most for Ontario businesses.